I just read that only 3% of US homes do not have Email
I just read that only 3% of US homes do not have Email which means, of course, that the overwhelming majority do. And given the fact that so many people access their Email on their phones, it’s important to think about how the email message and graphics are going to play on that tiny screen. These stats were provided by Active Web Group which also advised that the majority of electronic devices are used at home from Thursday afternoon through Sunday evening. Another good guide for when to communicate. Sometimes organizations and groups want to avoid investing in Email and electronic marketing with the comment that “Not everyone has Email.” That argument really doesn’t hold up anymore.
Author and consultant Kathleen A. Paris, Ph.D., speaks on healthy workplaces, provides consulting for strategic planning, process improvement and redesign, and professional development for leaders. Read more »